Shrewsbury-based e-commerce growth and digital agency Clear, led by Managing Director Gavin Mills, has announced an expansion of its services and team, acquiring the marketing and creative agency Buy-From, effective 1st June 2026. 

The strategic acquisition brings together two established Shropshire businesses with highly complementary expertise, shared values, and a long-standing mutual respect within the regional creative and marketing sector. By welcoming the Buy-From team into the business, Clear expands its workforce to a talented team of 33 digital, creative, and strategic professionals. 

Established for almost 25 years, Clear is an award-winning agency that specialises in scaling B2B, D2C and B2C ecommerce brands. Utilising its core Audit, Build, Grow framework, Clear drives commercial success through full-funnel ecommerce audits, high-performing website development (including Shopify, Magento and WordPress platforms), Conversion Rate Optimisation (CRO), User Experience (UX) design, and data-led growth marketing. By bringing Buy-From into the group, Clear expands its full-service capabilities to seamlessly integrate comprehensive PR, strategic communications, enhanced design services, and specialised social media management alongside its core digital offerings.  

The relationship between the two agencies comes full circle with this announcement; when Buy-From founders Louise and Graeme launched their business over 12 years ago, Clear was chosen to create their original logo. 

The acquisition also marks a natural next step for Buy-From’s founders, with Graeme moving towards retirement and Louise pursuing new opportunities following a successful period of growth for the business. Clear will retain the Buy-From brand, integrating its existing team into Clear’s Shrewsbury headquarters to ensure continuity of service and the preservation of long-standing client relationships. 

Sherridan Grady, Commercial Director at Clear, said: 

“We’ve admired Buy-From’s work and reputation for a long time. The team has built something incredibly valuable, with strong client relationships and a very distinctive approach. Bringing Buy-From into the Clear group felt like a natural fit from the outset because there is a huge synergy in how we think and work. Together, we can offer clients an even broader range of creative, strategic, and digital expertise while protecting everything that makes Buy-From special.” 

The enhanced group offering will now provide businesses across Shropshire, the UK, and internationally with a complete, end-to-end growth solution - combining robust ecommerce scalability with impactful creative and PR storytelling.  

Jessica Ralph, Director at Buy-From, added: 

“Buy-From has always been built around relationships, creativity, and genuinely caring about the businesses we work with. When we started conversations with Clear earlier this year, it quickly became obvious that there was a real alignment in both values and vision. What they bring complements what we do incredibly well, and vice versa. 

For our clients, it’s very much business as usual. The same people are still here, the same support is still here, and the same passion for helping businesses grow remains at the heart of everything we do. What this gives us is additional strength behind the scenes - broader expertise, greater resource, and exciting new opportunities that will allow us to offer even more to our clients in the future.” 

The Buy-From team will relocate to Clear’s Shrewsbury offices this month, continuing to support their existing client base across tourism, retail, hospitality, food and drink, lifestyle, and rural sectors.